Independent Hotel Program
Are you an Independent Hotel?
We can help you grow.
We are a branding development firm that specializes in Independent businesses. Working directly with business leaders, we deliver successful programs through strategic planning, message creation, deployment, and managed results tracking. Our unique value is our ability to touch a marketplace in a way that makes consumers want to do business with our clients.
Spend some time browsing our site, we're confident you will learn something new.
InnLink InnTouch Forums are webinar presentations providing an overview of industry topics and key information. InnLink has partnered with Brand Champion to bring Hotel Operators better understanding of brand development. June's topic is Moving from Service to Experience presented by Peter Starkel.
The webinar will be presented Tuesday, June 16 at 11:30am EDT, 10:30am CDT, 9:30am MDT, 8:30am PDT Register to join the presentation
Moving from Service to Experience
Overview: In this world of too many choices, the most successful strategy an independent hotel operator has is marketing and delivering a unique guest experience. This 30-minute presentation illustrates a tested system and little tricks to stabilize your client base while increasing your occupancy. Look at marketing to guests in a whole new way.
Download the Presentation Slides
(3.5 megs PDF format)
Peter Starkel
Peter Starkel – Head of Brand Development and a Partner at Brand Champion since 1997. He has branded literally thousands of companies in 72 communities around the United States and Canada. Peter’s clients enjoy an average annual growth of 31%, usually with lower marketing costs.
Prior to working at Brand Champion, he spent 10 years in the broadcast industry operating and consulting radio stations. He developed a reputation as a turn around specialist with sales departments.
He has dual degrees in Journalism and Broadcast Management from Grand Valley State University and postgraduate studies at the Central Rockies Leadership Council. Peter has been trained directly by marketing giants Jack Trout, Harry Beckwith and Roy Williams.
Video Presentation: We are proud to present Harry Beckwith in a candid discussion about creating a customer "Relationship" with his "Selling the Invisible" triology of books on the topic.
Harry Beckwith's first book, Selling the Invisible, was named one of the top ten business and management books of all time. His subsequent Business Week bestsellers, The Invisible Touch and What Clients Love, brought his total sales worldwide to over 700,000 copies in 23 languages. Harry Beckwith's reading of What Clients Love was named one of 2003's top five business audio books. Download the Harry Beckwith Worksheet
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The Metropolis Hotel is a boutique upscale hotel in a small midwestern town. Rapid results from an over the top designer hotel experience which caters to the coporate guest from regional hubs.
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